Email marketing is one of the most effective tools for return on investment for
marketing, as it remains the best way to cultivate customer relationships into sales.
If you have yet to get started with email marketing, there’s no better time to jump in.
- Executive Summary
- get a response as it is an industry-leading application
- Email marketing strategies that win include: creating excellent copywriting of subject and preview texts, using GIFs, keeping it short and simple, linking to content on their site, and making things fun
- Use GETRESPONS to quickly set up and manage your email campaign by signing up, configuring your account, planning your content, creating a campaign, and then tracking and managing your email marketing performance
- 1 CHOOSE AN EMAIL MARKETING SERVICE PROVIDER.
If you’re serious about email marketing, you need to work with an email marketing service provider. Working with a provider is the only way your business can leverage email marketing automation to effectively deliver messages to large groups of contacts or subscribers.
-2 GATHER CONTACTS FOR YOUR EMAIL MARKETING LIST.
-3 add your contact for your email marketing list.
Once you have an email marketing account and an initial list to send to, add your contacts to your account.
You can start by uploading a contact list from an existing spreadsheet or importing contacts right from a Gmail or Outlook account.
If possible, organize your contacts into separate lists based on what you know about them. For example, if you own a gym, create separate email lists for people who have taken swimming lessons versus those who have attended yoga classes.
That way you can send out targeted emails based on their specific interests.
-4 set up your welcome email.
Welcome emails are especially important because they serve as your first impression and reach people at a time when they’re highly engaged with your business. You can expect a higher than average open rate for your welcome email, so make sure you’re delivering value right away.
5. Create a reusable email template
Email creator
It all starts with choosing from its predesigned templates.
Instead of creating a design from scratch, whit getrespons just select which template you’d like to use for your email campaign. You can preview the template first and see if it matches the appearance and feel you’re looking for in your email. 30-day free trial
6. Practice writing persuasive messages.
This tends to be one of the scariest steps for business owners. I get it — writer’s block happens to the best of us.
What usually snaps me out of it is pretending I’m having a face-to-face conversation with someone and writing down exactly what I’d like to say to them.
It also helps to follow a repeatable process and break your message down into three important sections:
- What are you offering? — Headline
- How will it help the reader? — Message body
- What should they do next? — Call to action
7. Spend time on subject lines.
Your email subject line is one of the most important lines of text in your whole email.
Why? Your subscribers see your subject line even before they open your message.
Make a good impression and people won’t be able to resist opening. Write something bland and they might skip over your message without a second thought.
Your subject line should be short and snappy — around 40 characters.
You can draw attention by asking a compelling question, including a deadline for urgency, or just teasing your message.
-how to write the perfect subject line?
- write the subject line first.
- keep it short .
- place the most important words at the beginning.
- eliminate filler words.
- be clear and specific about the topic of the email.
8. Preview and test before you send
Especially when you’re first getting started with email marketing, it’s easy to slip up every once in a while.
Maybe you forget to add in an important link or make an embarrassing spelling mistake right in the subject line. Doh! Unfortunately, there’s no Back button with email, so always remember to send yourself or a staff member a Test Email before sending it out to your entire list.
9. Send your email (at the best time)
Don’t be deceived — email marketing doesn’t end with a send. You will want to track your open rate, click-through rate, unsubscribe rates, etc., and work to improve over time.
If you want to see real results from your email marketing, you need a strong understanding of how each email performs so you can make improvements and learn more about your customers and subscribers.
Spending a few minutes in your email reports will tell you valuable information like who opened your email, who clicked on specific links, and what information was the most interesting to your readers.
While it’s important to know how engaging your campaign messages are, make sure you’re tracking actions that happen beyond your emails. How many clicks to your donation page are translating into real donations? What is the total amount of funds raised from a single email?
These are the types of questions that will show you the real impact of your marketing efforts.
11. make your customer happy.
12-Feeling more confident in your ability to get started with email marketing?
Like most things, email marketing seems overwhelming until you actually give it a try. Now you have 10 easy-to-follow steps to help you hit the ground running with your first email marketing campaigns.
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